Marketing and Editorial, TD Publishing
Ariana works on marketing and editorial projects for TD Publishing. This includes writing and editing 2-4 articles per week and overseeing two interns for a Substack newsletter covering Web 3.0 topics such as cryptocurrency, the metaverse, artificial intelligence, sustainability, CRISPR genetic engineering and the creator economy.
“Fashion and Beauty Brands Make Their Marks in the Metaverse”
“How Hydrogen Power Will Help Reduce Carbon Emissions by 2050”
“War in Ukraine Encourages Global Shift toward Renewable Energy by 2025”
“The Metaverse Race: AR or VR?”
“Ethical Misconceptions About Genetic Engineering”
“The U.S. Joins Kigali Amendment to Combat Climate Change”
“Buyers, Beware: Everything You Need To Know When Considering Crypto”
“The ‘Lonely’ Metaverse: Fad or Future?”
“How Brands are Minting Millions in the Metaverse Through NFTs”
“How CRISPR in Crops is Helping Reduce and Reverse Climate Change”
“5 Misconceptions About the Metaverse”
“The Future of Film in the Metaverse”
“MO Magazine and Media in the Metaverse”
Co-Founder, The Fit Magazine
Ariana co-founded The Fit Magazine, a digital magazine for college students that focuses on fashion, beauty, fitness and lifestyle content. She budgeted and edited writers’ stories, created headlines, and wrote SEO data and keywords. She was invited to attend a Katy Perry press conference on Zoom, which is her favorite piece covered for this magazine. The magazine has expanded to 16 universities, 100+ staff and more than 70,000 views on the website, with one of Ariana’s articles accumulating more than 25,000 views.
“Katy Perry Talks About All Things “Smile,” Adulting and Empowerment”
“How Remi Lubcher Snipped and Styled Custom College Wear into a Career”
“Four Books That Will Inspire You to Conquer the Fashion Industry”
“Tie-Dye Becomes the Must-Have Trend of Quarantine”
“I Started Lauren Giraldo’s Treadmill Challenge, and I Can’t Stop”
“How to Stay Confident in Your Style on a Small College Campus”
“Rem and Company Helps Rebrand Small Businesses Impacted by COVID-19”
Author of Female-Empowered Fashion,
New Degree Press
In July 2020, Ariana published her first book, Female-Empowered Fashion, which highlights the ways in which the fashion industry promotes female empowerment. This includes how fashion has been used to promote inclusivity in body image, build supportive and educational programs for girls, and show how young women have broken into the industry and gained success. For her book, she interviewed industry CEOs, VPs, influencers, stylists and designers. Learn more about it here.
Her book has sold more than 200 copies on Amazon and from other retailers, including Barnes & Noble and Walmart. Ariana crowdsource funded her book, marketed her own campaign for sales and contributed ideas to the book’s cover design.
Female-Empowered Fashion can be found on Amazon here.
Campus Editor-at-Large, Thrive Global
Ariana was the campus editor-at-large from Lehigh University for Thrive Global and wrote stories about mental health in college. She also recruited and edited articles of contributors from Lehigh University.
“I Turned My Social Media Notifications Off for Six Months and It Saved My Mental Health”
“10 Songs to Get You Through the Semester”
“5 Ways Blogging Can Prevent Burnout”
“How coronavirus has impacted my studies as a Journalism student”
“How To Make Sure College Doesn’t Distract You From Your Goals”
Managing Editor, The Brown and White
Ariana was the managing editor of new media for Lehigh University’s student-run publication, The Brown and White. She has also served as social media manager/audience editor, multimedia editor, deputy lifestyle editor, associate lifestyle editor, assistant lifestyle editor, lifestyle reporter and news reporter. As deputy lifestyle editor, she oversaw print and online production, wrote SEO data and built posts on WordPress, and edited articles for 35 students.
“Lara Bly brings vintage-inspired, affordable designs to Bethlehem”
“ArtsQuest’s Curt Mosel bounced around before landing in Bethlehem to strengthen community”
“Binge-worthy Netflix shows to watch at home”
“From the classroom to the labs: Lehigh alumni aim to change medicine forever”
“North Side’s VegOut offers creative, inclusive vegan food”
“Edit Desk: The strongest person I know”
“Edit Desk: One month a year, I live in my third world”
“Thrifting is trending at the Lehigh Swap Shop”
“Indoor Activities to try during the quarantine”
“Chocolate club uses rich flavors to bring students together”
“Annual Turkey Trot strays from decades of tradition with indoor options”
“Battle of the Bands rocks Lamberton Hall”
“Disability Support Services accommodates students on a challenging campus”
“The Center for Gender Equity advocates for marginalized communities”
“ZTA participates in breast cancer awareness events”
“BREAKING: All Lehigh classes to be held remotely for rest of semester”
“Officials: Presumptive case of coronavirus in Bethlehem”
Ariana shares excerpts and stories from her book, Female-Empowered Fashion, in an article series on Medium.
Publication: Female-Empowered Fashion
Here and Haute
Ariana has a fashion and lifestyle blog, where she writes about her personal style, travel stories, journalism experience and graphic design projects.