Social Media and Digital Marketing,

Blakeworth and Southlight Properties

Ariana recently started working with Blakeworth, a real estate design and investments company, and its subsidiaries Southlight Properies, a student housing company near Lehigh University, and HWood Living, a student housing company near Johns Hopkins University. She is currently planning Instagram, Facebook and LinkedIn strategies for the companies, while auditing the websites, writing blog posts, and planning merchandise drops and campus events.

Social Media and Blog Content Creation, Pologeorgis

Ariana contributes video reels, as well as graphic design stories and flyers, to the Pologeorgis Instagram, which has reached 216,000 accounts in three months, with 1,041% more accounts reached and 168% more accounts engaged than in the three months prior. Additionally, 75% of social network referrals on Shopify came from Instagram during this time. Also, Ariana manages the LinkedIn account, scaling it to 62% more visitor views in two months. She has contributed blog posts and copy for pages on the website, as well as worked on the social media side of campaigns for Black Friday, Cyber Monday and Influencer Collections.

Digital Marketing and Editorial, TD Publishing

Ariana works on digital marketing and editorial projects for TD Publishing. This includes writing and editing 2-4 articles per week, email and social media marketing, overseeing two interns, producing podcasts and designing collateral for a Substack newsletter covering Web 3.0 topics such as cryptocurrency, the metaverse, artificial intelligence, sustainability, CRISPR genetic engineering and the creator economy. She has grown the newsletter to 150+ subscribers with a 60% email open rate. She also built a website, designed collateral and created Google slide decks for TD Publishing’s certified CPA course on artificial intelligence.

Digital Marketing and Social Media, Oneiro

Ariana worked on digital marketing projects and social media management for Oneiro, a beauty startup, and Oneiro Villas, short-term rental vacation homes. She created and scheduled social media posts for Instagram, Facebook, LinkedIn and Pinterest, growing the Oneiro Instagram by 700 followers and the Oneiro Villas Instagram by 150 followers in three months. She edited the marketing strategy, contributed website design ideas, wrote blog posts, and emailed companies for podcast and magazine features. She reached out to influencers to join the Oneiro affiliate program and work on paid collaborations, as well as engaged with hotels, spas and STR vacation homes for Oneiro B2B sales.

Marketing Intern,

Douglas Elliman Real Estate

As a marketing intern for Douglas Elliman Real Estate in NYC, Ariana managed the Douglas Elliman Brooklyn Instagram account and grew it by 600 followers in five months. She conducted social media competitive analysis on seven competing real estate companies and created a slide deck to present recommendations to the marketing team with ideas to improve future posting and engagement strategies. Ariana also selected NYC listings and photos to feature in advertisements for WSJ and NY Post and updated lifestyle categories on the website using CMS platforms. Additionally, she contributed ideas, strategies and visuals for campaigns, organized the Top 20 agents list for email deliverables, and organized promotional materials for agents and teams to increase outreach.

Click here to view the Douglas Elliman Brooklyn Instagram.

Marketing and Communications Intern, Lehigh Valley PBS and NPR

As the marketing and communications intern for Lehigh Valley Public Media, PBS and NPR, Ariana created three weekly newsletters reaching an audience of 17,000 subscribers. She created and scheduled daily social media posts for Instagram, Twitter and Facebook. She also wrote TV and radio scripts, wrote press releases, edited podcasts on Audition, updated live WordPress site pages, maintained a PR coverage grid and created email flyers for events. Utilizing her graphic design minor, she created social media graphics and project logos. She gained experience using the platforms MailChimp, Constant Contact, Asana and Adobe.

Co-Founder, The Fit Magazine

Ariana co-founded The Fit Magazine, a digital magazine for college students that focuses on fashion, beauty, fitness and lifestyle content. The magazine has expanded to 16 universities, 100+ staff and 80,000+ views on the website, with one of Ariana’s articles accumulating more than 25,000 views. She co-managed and grew the Instagram to 1,000+ followers, budgeted and edited writers’ stories, created headlines, and wrote SEO data and keywords. She was invited to attend a Katy Perry press conference on Zoom, which is her favorite piece covered for this magazine. Ariana also designed the website on WordPress, developed the creative direction, sold sweatshirt merchandise for fundraising, and collaborated with brands for virtual and in-person events.

Managing Editor of New Media,

The Brown and White

Ariana was the managing editor of new media for Lehigh University’s student-run publication, The Brown and White. She oversaw the audience (social media), multimedia and video departments. Ariana managed the integration of these departments and articles into the publication’s social media channels and website, created the weekly newsletter, and tracked analytics, engagement and audience development for both the website and Instagram. Additionally, she expanded the publication’s social media reach to TikTok.

Previously, Ariana was the social media manager/audience editor, and grew the publication’s Instagram by 450 followers. She managed social media platforms, created Instagram graphics, tracked content analytics and gained an understanding of audience development. Prior to this, she was deputy lifestyle editor. She wrote, edited articles and oversaw print and online production for a staff of 35. Before this role, Ariana was the head of multimedia and first to lead this new department. She created the publication’s first weekly broadcast series and edited podcasts.

Click here to view The Brown and White Instagram.

Social Media Intern, MadeMan

Ariana was a social media intern for MadeMan, a men’s skincare start-up. She wrote blog posts, planned Instagram posts on Planoly, planned tweets on TweetDeck, designed graphics for Instagram and events, brainstormed ideas for influencer giveaways, and responded to tags and direct messages on the brand’s two Instagram accounts.